Nobody knows who you’re and they sure as hell aren’t conscious of your brand or business when you just begin. Your brand is effectively lifeless. It’s just like, when something exists and it is not really known or not getting the type of conversations it should be having, then you need to activate it with a strategy. And it needs to be ‘activated’ before it can be of any use to anyone, anywhere at anytime. This just doesn’t apply to new brands. Suppose a business wants to rebrand itself, it can’t just make minor changes and hope people notice. It would go through a process of switching people’s minds over to the new brand and making them aware of it. Brand activation should not just be measured simply in terms of additional sales but also appealing connections. Clearly, the end goal in everything marketers do is to increase sales, but a brand activation campaign is more than that. It is about creating awareness and opening a two-way dialogue with potential customers about your brand. It is also about creating an emotional connection between them and your brand so that it sticks in their mind and they are more likely to interact with it and become long-term customers.

Would you like a brand activation agency that can offer a wide range of services? from Increasing sales to delivering quantifiable results, creating awareness for brands, reinforcing brand positioning, resurrecting an aging brand, and providing the brand more prominence, then CityMarketing brand activation is what you would like.

Brand Activation refers to the act of sparking a consumer’s interest and loyalty by using seamless integration of all available communication means in a creative platform. Using our approach creates a beneficial and profitable long-lasting relationship between brands and consumers. Our wealth of experience and professionalism cuts across both small and big brands as long as the aim is to get noticed. Simply put, we are experts at communicating with your target audience in a memorable and affordable way and we possess great ideas that get people to act.

This is achieved by following these easy steps:

Discovery – Engagement – Experience – Activation

The solution we offer is based on the belief that a positive brand experience produces good brand momentum. This is very crucial especially if you are starting a new business or working with a small budget. We therefore focus on creating a digital roadmap to your company for that unique brand experience and we utilize our digital branding efforts to help you generate leads.

At CityMarketing, our activation service has a unique process that assists companies to engage consumers, promote brands, and deliver the best experiential marketing in a controlled manner and in turn facilitating return on investment. Bear it in mind also, that you will be dealing with experts that will practically shape the future of your company and make your brand relevant.

Some of the activation strategies in our brand activation collection include:

Brand and visual identity
Social media customization
Naming and trademarks
Print promotion
Email campaign
Point of sale

Our brand activation metrics – Our main focus is to curate experiences that are memorable and engaging as well as touch the sensitive part of your company. Brands activation help companies build a loyal fan base and convey a corporation to live.

Some of the metrics for our brand activation campaigns include:

Uniqueness
Integration capabilities
Amplification
Long term potentials
Return on investment
Relevance
Consumer reach

The key factor in any brand activation is the emotional reaction through interaction. Most times, it is the first experience somebody will have with your brand, and that’s why it is important to make the right kind of impact so that your brand sticks firmly in their mind for a long period of time which they can even pass to others they meet. One must create some kind of emotional connection with people or it is unlikely they will remember the experience or your brand. It could be laughter, anger, excitement, or even tears (this will all depend on your product and audience). There is always a need that longs to be satisfied in every customer. These customers constantly have to choose from a range of products and services available and this process could be sometimes confusing. Consequently, the customer may never be truly happy with their final decision. We help to avoid this problem by bringing the product’s experience to the customer through brand activation campaigns. This form of marketing gives customers a live experience of the products being advertised to them. We take pride in the quality and integrity we offer. These values are what keep our clients coming back. In order to serve them best, we offer the following range of services: Brand Activation, Events & Conferences, Media, Digital Services, Branding & Merchandising, Field Marketing, and so on. We build relationships. Instead of spreadsheets, we value people, and Instead of taking your money, we give you value. We believe that forging great connections with your clients is what will allow you to grow, having at the back of our mind that good relationships are the heart of good business. Even if the beginning of that connection came from say a brilliant piece of design or a great campaign we helped create, we take that mission accomplished.

At CityMarketing, we help create a plan of marketing activity delivered through multiple channels that will get your business or brand noticed. No matter the platform, we ensure our creative marketing work is original, memorable, and shareable. We understand that the quantity of the content is important, but not at the expense of quality. We set high standards for ourselves making sure that every campaign, every piece of work we produce has to fly. We design everything in such a way as to leverage a financial reward. Having worked extensively with businesses of all sizes and in a range of sectors, we can bring insight and clarity to the challenges you might be facing.

Call us today on +2348039922340 and let’s discuss how to place your brand in the hearts of your target audience.