No brand should make the mistake of believing Nigeria is just like any other market in Africa or the world at large. It is worthy of note that even what is considered ‘common sense’ in other countries may turn out to be absolutely false in Nigeria. As a matter of fact, the Nigeria markets change at such an incredible and mind-blowing pace, a Nigerian market strategy ought to be backed up with recent and specially catered research. Succeeding in any chosen Nigerian market is achievable with the coming together of Nigerian-focused expertise, Nigerian market experience, and qualitative and quantitative insights. A couple of Nigerian marketing companies have proven expertise in many Nigerian markets. Some with experience in satisfying over 250 international clients, all deeply rooted in data collected from new research and even traditional methods.
Marketing companies are specialized in creating innovative ideas which are adapted to their client’s precise and exact demand. When it comes to advertising in Nigeria, APPs, prints, radio, television, social media and the internet are often exploited to impact the Nigerian consumer segment of the client’s choice. The strength of most marketing companies in Nigeria relies on their geographical and cultural specialization for the Nigerian market, targeting specific groups, cities, towns, villages and regions all over Nigeria. These marketing companies carry out operations in Nigerian marketing efforts not only in Lagos and Abuja which are regarded as the most enterprising cities but also in other cities in Nigeria.
As a result of the competitive marketing industry in Nigeria, it is pertinent to note that when booking a marketing company, one must look out for an organisation that can deliver trustworthy, reliable, and adapted services and offer advertising campaigns suitable for the Nigerian market. In booking a marketing company, a person must ensure that the marketing company to be engaged must have growth strategies that solve growth problems and thats where we come in. SkillPatron is a company that has teams which are systematically tailored and have a reliable network of contacts across Nigeria, to reach maximum efficiency and satisfaction of clients. We are interested in helping premium brands grow and create remarkable resources.
There are different means marketing companies in Nigeria use in advertising their products. In this day and age, the importance of digital marketing cannot be over emphasised. A website is a very important tool used for exposure. Hence, for marketing, one will often need to create a well thought out website that is of course accessible for the Nigerian consumers. In the 21st century, when someone is not familiar with a brand or product, the first thing such person will do is look it up on the internet for more information. The beauty of this is, not only is a website easily accessible on a computer, consumers are more often than not looking up information on their mobile phones or devices. A good website should have engaging content and should provide users with photos and maybe videos for more exposure. Nigerian consumers are very visual people, so like to see pictures of products from every angle. A website can also be a great tool for communication with consumers and future prospects.
So your brand is on the internet, but that’s not all. At SkillPatron, we ensure that your brand is active on the internet. They go a step further to create traffic to your website. This will enable people easily find your website via search platforms on the internet. Being active on social media is crucial for your brand or product and it’s even more essential in Nigeria. Because of Nigeria’s digital growth, social media has become even more prominent in daily life of every Nigerian consumer. We help give your healthy brand or business a huge boost and create many chances, even for a small company. They will help such small and growing business concerns set up a strategic business plan to reach their target markets.
A major tool for marketing companies in Nigeria is capitalising on search intent while realising that Youtube can also be a gold mine for businesses. With google ads, studies show that there is a 97% chance that clients’ Facebook/ Instagram spend wasted on poor creative’s or low quality audiences depending on the kind of product to be marketed. It is also important that the marketing company knows how to ensure that the client’s budget is not mismanaged. With Facebook Ads, The Marketing companies must diversify the client’s acquisition streams as well as explore other useful applications including but not limited to Reddit, Twitch and Quora. They should be dedicated to helping their client crack new opportunities and that is why we are the best at what we do. At SkillPatron, we put all this and more into consideration.
Conversion Optimisation is another useful tool for marketing. It eliminate friction and proactive activation is usually the most effective improvement for any business or product. Through persona/UX research and funnel analysis, it will increase the client’s “bang-for-buck”. Creatives and Messaging is another tool commonly used by marketing companies in Nigeria. Imagery and messaging holds ten times more opportunities. We have teams dedicated to upgrade their client’s copywriting and creative design performance. Analysis and impactful reports is arguably the most important tool because reliable data is paramount to achieving success in marketing. It can easily evolve into a treasure trove of carefully driven insights and that is why we take it of utmost importance to help our clients stop misjudging their data to get maximum results. We have effectively worked with clients around the world and our company culture is premised on goodwill, good humour, hard work, and genuine caring for clients. We truly enjoy making good things happen for clients. By nature, marketing is a personal business where communication, friendliness, and creativity are essential.
In conclusion, when booking a marketing company in Nigeria, the feedback from their previous clients should not be overlooked. While there are many qualified marketing companies, not many can combine experience, cost-effectiveness, and creativity with a complete commitment to client satisfaction and results and thats what makes us at Skillpatron stand out.