Lamppost advertising is one of the most cost-effective ways of advertising, targeting large audiences on busy high streets and roads. The banners offer high viewing frequency to your audience and being that lampposts are located on almost every street and road, there’s more opportunity to have the most diverse range of locations of any other outdoor media. Raised banners are the most suitable for all campaign durations. This kind of advertisement is relevant for all kinds of businesses from local businesses reliant on local trade to national businesses running major campaigns. These two examples both have entirely different objectives but both can still, however, be fulfilled with a targeted lamppost banner campaign. So whether you want to run a short burst campaign or even a longer-term objective, your advertisements will rise above other media types and definitely cannot be missed.

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Lamppost advertising is also known as Street light advertising and is one of the most conventional forms of outdoor advertising because of its guaranteed exposure in high traffic locations. With lampposts advertisement, advertisers have the opportunity to specifically target their desired geographical location and hence target specific consumers. It is important to note that with lamppost advertising, banners can be seen from both sides, so all types of commuters can view them easily. This is an advertisement platform you can use for endorsing different kinds of products, establishments, services, and so on. It can be adopted for public awareness, promotion, or place restriction that must be followed in society. This kind of ad is also suitable for your seasonal decorations such as holidays, festivals, celebrations, or any event.

Are you a brand working on a budget? then the Lamppost advertising is the best. They are gotten at a low cost and have a high impact through which you can display your brand in a repetitive manner on the crowded streets of Lagos and Abuja Nigeria.

Some of the benefits of Lamp Post advertisement are:

Cost-effective: The other types of advertising mediums can cost you hundreds of thousands or millions but with this kind of modified banner, it costs you less. Lamppost naturally acquires small space and doesn’t cost much. There is a various effective technique, thanks to technological advancements that help to create impressive and cost-effective lamp Post.

Captivating and Attractive advertisements: Using a unique and eye-catching presentation of the brand message on a lamppost, it obtains higher retention rates. With the brand message being displayed for 24 hours and also by hammering the message, you educate travelers about your business. Also, the spectacular internal lighting system also makes the lamppost visible at the night

Weather-resistant: Outdoor advertising companies like CityMarketing deliver water, sun, and airproof lamppost banners with the help of new technology. It is made of some special materials in order to sustain the harsh weather condition. The modern lamppost ads also contain anti-tear features which means they can stand in every weather condition.

An effective way of advertising for local businesses: Because of budget constraints, a lot of local businesses are unable to go to other commercial advertisement channels. Through Lamppost advertising, they are able to establish their identity and make people aware of their products. This means of advertising is also beneficial for national and international businesses. In Nigeria, there are many attractive locations where a brand message can easily get noticed. With this strategic location and attractive display, you get to catch the commuter’s attention and educate them about your brand.

Other benefits of Lamppost to Advertisers include:
• Easy to locate
• Access to the target market of any age
• occupies limited space and is made of long-lasting materials
• Eye-catching & desirable locations to audiences
• Attracts a mass number of people easily
• Adverts are usually repetitive and hence easy to remember
• Appropriate for both short and long-term campaigns

Why choose CityMarketing for your Lamp Post Advertising?
Trying to convey a brand message in fewer words in a thought-provoking way is a skill, and doing that in High traffic locations where adverts will be strategically displayed is more or less like a charm. This however requires detailed research, creativity, innovative ideas, and an understanding of market trends. The perfect blend of these elements leads to a successful advertising campaign. And of course, you can’t handle these tasks on your own as you have many other business-related tasks or priorities to take care of and that is where we come in. At CityMarketing, we help you by applying a strategic plan for outdoor promotions.

Our roadside media sites, allow for brands, event organizers, and local authorities to achieve unrivaled proximity to their target market, hence boosting brand awareness and effective results. We work with local authorities and commercial property landlords to deliver high-impact and targeted lamp-post banner advertising campaigns and we also ensure to supply high-quality brackets for all our lamppost banners.

Having a dedicated team of experienced industry experts helping you every step of the way, we are the best choice for your lamppost advertising campaigns. We manage every aspect of your outdoor advertising campaign for you from acquiring permissions from local planning departments to sourcing local and national sponsors to the printing, delivery, and maintenance of your lamppost banners.

At CityMarketing we help you generate additional revenue from your lamppost banner portfolio and we work hand in hand with our partner councils to deliver incremental revenue streams through our fully managed lamppost banner sponsorship initiatives. So whether you’re a local authority department looking to book your next campaign or even a private landlord with a requirement for lamppost banner hardware, we help you manage the entire process leaving you hassle-free. We at CityMarketing also provide a professional and fully managed campaign from start to finish from creative design and print to installation and maintenance or if you prefer, we just supply you with our high-quality lamppost banner and bracket hardware which is designed to be used to promote shows with optional single or double-sided and even twin banner system for central reservations.
Some of our target Places include – Public Markets, Mosques/Churches, Schools or Universities, Business Commercial Hubs, Bus/Train/Lorry/Ship Terminal, Close to Mega Malls, Near New Subdivisions, etc.

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