SkillPatron’s proprietary online remarketing technique is a form of online advertising that will enable you to show targeted ads to users who have already visited your website. These & past visitors will see these ads consistently for 30 days while they are browsing the web, watching YouTube videos, checking Truecaller, shopping on Jiji or Olx, and any other reading news sites including Linda Ikeji, CNN, Forbes etc for example—keeping the your brand top-of-mind and enticing visitors to come back for more.
Very simply put your Ads will keep following your target customers where ever they go to on the internet; major websites (including Linda Ikeji, Jiji, Olx); popular apps (including TrueCaller), social networks (including Facebook, LinkedIn, Instagram) to name a few.
How do our online display re-marketing Ads work?
Crazy High ROI ( 30-50% Conversion Improvements).
For most sites, more than 90% of visitors visit and leave without converting.
If a visitor comes to your website, a small piece of code known as a pixel, drops an anonymous browser cookie. Later, while the visitor browses the web (for the next 30 days), the cookie will let the retargeting provider know when to serve ads. This ensures that your retargeting ads are only shown to visitors who have been on your site in the past. Retargeting is so effective because it allows you to focus your advertising spend on people who have already been introduced to your brand. This makes your product more trustworthy which is the reason most marketers see a much higher ROI on retargeting than other marketing channels. Compared to standard display advertising where CTR’s are usually between .05 – 0.1%.
Display ads are published on websites or within apps and depending upon the targeting, will appear against relevant content, as well as, an audience who we know are interested in your products or services. The mechanism for ad delivery is usually an auction based pricing model coupled with an algorithm focused on ‘the bid’ and the ‘click through rate’ (CTR) which we manage to get your ads served onto the websites which generate you the most cost effective awareness or sales.
Convert your web/email traffic Into Sales one visitor at a time.
Our remarketing campaigns are established to display your banner ads to customers who have already visited your website and are therefore aware of your products and services. Remarketing campaigns push your customers into re-engaging with your website and pushing them towards conversion goals. Therefore, remarketing campaigns are typically campaigns which have consideration and conversion goals rather than awareness goals.
The Google Display Network reaches 92% of all Internet users.