Outdoor advertising is a form of marketing which has been popular for centuries and is something that continues to evolve and develop. It started from paintings on the side of buildings to the various digital options available today. Outdoor advertising and Billboard advertising in Lagos has never stood still and is even more popular than ever before with a full range of advertisers. Being cost-effective and eye-catching, outdoor advertising has developed over time and now encompass everything from roadside boards to football pitch adverts. In fact, almost wherever you turn you will see out of home marketing in action and that is why it is so effective.

A billboard can be described as a large outdoor advertising structure which is mostly found in high-traffic areas such as alongside busy roads offering large advertisement to passing pedestrians and motorists and are highly visible in top designated market areas. Billboards are primarily located on major highways and usually command high-density consumer exposure. One of the best advertising techniques is to actively involve your audiences and in this case, passers-by are an essential part of the message. To reinforce a claim, one needs to rethink the format and make it part of the message. Disrupting the scene with an ad where the audience gets quite literally immersed in and intervene in a location where viewers are not expecting to be reached can also help in advertising. One clever strategy is letting your ads interact with the environment around it and bringing emotions to life with a treatment that makes them pop out of the paper. A good ad could bring tears alive with water, but you could think of appealing to other senses. For instance, happiness, could be enlarged by adding an actual laughter sound

Billboards advertising is a superb way of grabbing the attention of your target audience across Lagos and to be clear, one needs to know their target audience well enough before embarking on a successful outdoor advertising campaign or else your return won’t be as good. They are a dominant and interruptive medium that are important and effective for businesses to promote their services and gain the recognition they need to grow. Billboard advertising goes beyond just placing an advertisement on the side of the road, it is about attracting the right audience, building brand engagements and encouraging growth.

With digital ads taking over our lives, it’s easy to start questioning how long other forms of advertising are going to last but Billboards are going nowhere. They are here to stay and in fact, getting increasingly creative. For example, you’re cruising on the highway, pretending to be focused on your driving, blasting some dope hits as loud as it gets. It is going to require some serious interruption to steal your attention. All of a sudden, there it is an irresistible, cheesy pizza the size of your car. You remember that you are starving. Next thing, you’re looking for an exit number, address, website, coordinates or something! Now you really do need to get your hands on that pizza. This right here, is the magnetic power of a brilliant billboard ad.

What are the benefits of billboard adverts in targeting your customers?
1. Your message and brand will be seen by thousands and in some cases millions of people and hence reach the desired target audience
2. Billboard advertising costs are a cheap form of advertising
3. It is a proven form of marketing
4. It is cross-industry effective
5. It can work effectively on a variety of budgets
6. Provide standout, unmissable digital displays in the most desired urban locations with high-footfall and traffic.
7. Help drive and increase brand exposure and fame.

In this present times, it is important that advertisers use innovative methods and solutions to reach a dynamic, fast-paced audience. Here at CityMarketing, we take into consideration three core marketing elements that promises not only to achieve a successful campaign, but will also have positive effects for your business. These are: Brand awareness, Brand fame and Brand relevance

We offer different types of billboards and other popular forms of outdoor advertising in Lagos to promote a large variety of businesses, events and products. With our experienced teams and having a variety of different sized companies from various industries and sectors every day, we are therefore able to work with any size budget, proffer creative solutions and offer a broad range of options so that you achieve your individual outdoor marketing ambitions.

Why Choose Us?
We know there are lots of outdoor marketing companies around, however, we are certain we stand out from the crowd and from the other advertising agencies for the following reasons:
1. With our excellent team of passionate and highly experienced outdoor media buyers and advertising agencies who have existing relationships in place with top outdoor media suppliers, meaning we can always secure fantastic outdoor media options at top prices.
2. Our focus on our clients is unmatched as we believe you are the most important people.
3. Being an independent outdoor media planner and not being wedded to one supplier or company, we can therefore offer impartial advice instead of encouraging to buy our own billboards.
4. Simplicity – other top advertising agencies might make the process look complicated but at CityMarketing our aim is to make the process as simple and stress-free as possible for you.
Our job is really simple, to look after and accommodate your billboard advertising needs so that all you need do is focus on running your business!

At CityMarketing, we work hard to achieve excellent results for our clients working tirelessly to secure top local and iconic national billboards all at brilliant rates. We give you a 100% guarantee on incredible exposure for your brand, company, product, service, event, or promotion. Maximum customer satisfaction is also ensured. We look forward to helping you achieve your outdoor advertising ambitions, seeing your business grow and public awareness increased. Lets unleash the power of outdoor media today with CityMarketing, we promise to make the process an easy and straight forward one.