Elanred Store | Exclusive Interview | #MyComeUpStory

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If Fashion is a crime, we plead guilty

Omolara Cole, Elanred Store

Interview Questions:

Brand Profile

  1. Name: Omolara Cole
  2. Current title/ company? Elanred Store
  3. What’s your motto? If Fashion is a crime, we plead guilty
  4. Year you launched the company: 2014

My Come Up Story

  1. Educational background? Are you self-taught or did you study fashion design?

Answer:  Yes (Both) I studied at Europeans School of Economics and FIT both in New york City.

  1. What sparked your interest in fashion? Describe the journey of creating your first piece?

Answer: While growing up I used to play with Dolls, make clothes for them and also my sister is very fashionable and I always wanted to be like her and make cloth for her.

  1. How did you start believing in your own work and talent? What made you take fashion more seriously and make a career out of it?Omolara Cole, Elanred Store

Answer: Fashion is a very lucrative business because it creates a lot revenue for developed country and that prompted me to put my all into it. I started believing in myself when my customers started referring more customers to me.

  1. What is the biggest lesson that you have learned since you started your company?

Answer: The biggest lesson is putting our customers first, dedication and continually improving.

  1. Breaking into the fashion industry isn’t an easy feat. What advice would you give to up-and-coming designers? Marketing tips?

Answer: I will advise them to have a basic knowledge of designing, sketching, learn about what they are going into and also make use of their social media

  1. Do you recall any embarrassing moments you had during your come up?

Answer: There was a time I made an outfit for a customer and while she was on stage, the zip open up

  1. Tell us about a time you were faced with insurmountable odds, yet persevered to overcome

Answer: In life daily we have to persevere because we face so much challenges in Nigeria and therefore, I was able to overcome it.

 

My Daily Behind the Scenes

  1. What is your typical week day and weekend like? What do you do when not working?

Answer: Supervising and attending to new customers on Saturday watch movies and spending time with family, in addition, my Sunday is mainly for Church.

  1. Where do you find your inspiration?

Answer: Basically from things around me, when I travel, people’s culture and from creative minds

Omolara Cole, Elanred Store

  1. How did you initially source materials and manufacturers?

Answer: I source for materials whenever I travelled abroad, from online manufacturers and I also source for materials locally.

 

  1. How do you produce and distribute your designs?

Answer: We follow the normal chain of distribution which from the Manufacturer- Retailer and to our final consumer both locally and internationally

 

  1. Once you have the product, how do you get the word out?

Answer: Through campaigns, advert and social media

 

  1. Do you scope out the competition, or are you so tailored in your aesthetics that it isn’t necessary?

Answer: Yes, sometimes we scope and sometimes through our aesthetics

 

  1. What songs do you listen to that psyches you up and makes you feel strong?

Answer: Alternative/pop music

 

  1. What is one thing you do when you’re feeling stuck creatively?

Answer: Taking sometime out, check my design archive and come up with new ones

 

My Now, My Future

  1. What would you like to achieve before the end of 2016?

Answer: I would like l on fashion show, runaway show and improve on my income

 

  1. What is the most meaningful project you have done? What would your dream project be?

Answer: Through large scale production and to collaborating with both international and local brands.

 

  1. What’s one dreams you’ve achieved that you’re most proud of and why?

Answer: Establishment of a thriving Department Store called “Elanred”

 

  1. Name a charity you are passionate about & explain why it matters to you. How do you show your support?

Answer: Freedom Foundation, they rehabilitate rejects, and infuse them as responsible citizens. I support them financially.

 

  1. If you could go back in time, what advice would you give to your teenage self?

Answer: To study and aspire more

 

 

 

 

 

 

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