Watch Your Numbers Grow
We have one core belief: independence is essential not just for artists, but for the world at large. We understand that more independence means that artists will earn a fair share of the value that they create, that our culture will benefit from more voices and visions and that there will be a deeper incentive for our most creative minds to push culture forward.
Record labels are obsolete. They haven’t kept up as music evolved from selling CDs to streaming songs to promoting concert tickets and merchandise. Labels were meant to help artists generate albums, fame, and money. But now anyone can record themselves and no one “buys” music. So today that requires being a technology company, combining analytics with hyper-targeted advertising. And the old labels don’t have the engineering talent for it.
In the meantime, the music business was changing. The internet decimated the old business model as music moved from CDs to streaming.