{"id":20812,"date":"2021-01-17T23:55:12","date_gmt":"2021-01-17T23:55:12","guid":{"rendered":"https:\/\/skillpatron.com\/services\/?post_type=product&p=20812"},"modified":"2024-12-10T01:36:35","modified_gmt":"2024-12-10T01:36:35","slug":"brand-activation-in-kenya","status":"publish","type":"product","link":"https:\/\/skillpatron.com\/services\/catalog\/brand-activation-in-kenya\/","title":{"rendered":"Brand Activation In Kenya"},"content":{"rendered":"

Brand activation is an aspect of marketing and it is a pretty new term in the industry. It <\/span>simply refers to the process of getting consumers active using brand interaction. This just means making your brand exposed to the public, creating brand awareness and interaction between customers and the company through brand experience. It just basically is the process of promoting and maintaining a company\u2019s brand.<\/span><\/p>\n

For instance, for a new company just starting, a whole lot of people don\u2019t know about your business or what your brand is about, your brand is basically dead and would need some kind of activation before it is useful. Brand activation doesn\u2019t just work for businesses that are just starting. If a business wants to do some sort of rebranding and make a few touches to their company\u2019s outlook, it wouldn\u2019t just be easy to make the changes and expect customers to notice, it needs to pass through the process of turning people\u2019s minds over to the new brand changes and creating awareness for it.<\/span><\/p>\n

To make it easier, the major aim of this kind of campaign is to get consumers and customers active. It is majorly about jolting brands back to life by forming long-term personal connections with their consumers <\/span>Brand activation rally takes different shapes and also includes Marketing based on experiences, generally known as experiential marketing, sampling campaigns, Digital rally, consumer promotions, shopper marketing, and many others.<\/span><\/p>\n

Brand Activation in Kenya<\/strong><\/p>\n

Kenya is an East African country growing rapidly in the business world. It is said to have the most advanced and largest economy in east Africa. <\/span>With the rapid growth of Kenya\u2019s economy, it has become a good place for businesses to thrive. Businesses look for places where they could set up and grow significantly. Kenya has proven a fertile soil where every company in Africa and <\/span>even internationally wants to set up businesses but then, with so many businesses looking to set up branches in Kenya, how do you make yours stand out?<\/span><\/p>\n

In the year 2018, an alcohol brand we all know, Smirnoff unveiled a Kenyan campaign which they called the #smirnoffmixexperience. This campaign involved getting brand ambassadors, and musicians to engage customers in different countries and make them aware of the brand. This is called consumer promotion. They used this strategy to create awareness for their products. <\/span>For a new company that is just setting up base in Kenya, your business is basically dead until you do something to jolt it to life.<\/span><\/p>\n

Let\u2019s take, for instance, a well-known brand in Nigeria hoping to set up a branch in Kenya, how possible do you think it would be to get Kenyans to know that your business is around in their state if you haven\u2019t done anything to create awareness? And do you think they would trust your brand and patronize you? When do they probably have a whole lot of other products they were using before you came? <\/span>This is where brand activation comes in, with the use of techniques like sampling campaigns, consumer promotion and digital marketing, that is if you\u2019re dealing with customers that are internet savvy but the consumers not in sync with modern technologies, sampling campaigns would go a long way to getting across and seizing the attention of your target audience. This is just a gradual process but with time and a good brand activation strategy you would get to gain the trust of your target audiences, which automatically means business success for you, for many years to come, provided you still make use of brand activation once in a while.<\/span><\/p>\n

How Does Brand Activation Help Businesses?<\/strong><\/p>\n

\u00a0<\/span>When used properly, brand activation could help bring out real and very good results for your brand and your customer care as well. This helps keep the public enlightened on the new direction a company is planning on taking and also to stir up excitement in customers to have an experience of this new brand for themselves.<\/span><\/p>\n

Brand activation has a lot of benefits for businesses and they are:<\/strong><\/p>\n