{"id":572,"date":"2016-10-07T05:39:05","date_gmt":"2016-10-07T05:39:05","guid":{"rendered":"http:\/\/www.mvpthemes.com\/braxton\/?p=572"},"modified":"2017-04-19T16:55:27","modified_gmt":"2017-04-19T16:55:27","slug":"e-i-initials-exclusive-interview","status":"publish","type":"post","link":"https:\/\/skillpatron.com\/magazine\/e-i-initials-exclusive-interview\/","title":{"rendered":"E. I INITIALS | Exclusive Interview | #MyComeUpStory"},"content":{"rendered":"<blockquote><p><strong>Do you recall any embarrassing moments you had during your come up?<\/strong> Well yes. So many negative talks about how bad my shoes were and tacky lol.. I first started making slippers before I graduated into making shoes and sneakers.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-801\" src=\"https:\/\/skillpatron.com\/magazine\/wp-content\/uploads\/2016\/10\/ejiomofor-ifeanyi-ei-initials.jpg\" alt=\"E.I INITIALS. Real Luxury Is Understanding Quality.\" width=\"1366\" height=\"540\" \/><\/p><\/blockquote>\n<p><strong>Interview Questions:<\/strong><\/p>\n<p><strong>Brand Profile<\/strong><\/p>\n<ul>\n<li><strong>Name:\u00a0<\/strong>Ejimofor Ifeanyi<\/li>\n<li><strong>Current title\/ company? What\u2019s your motto? E.\u00a0<\/strong>I INITIALS. Real Luxury Is Understanding Quality.<\/li>\n<li><strong>Year you launched the company:<\/strong> October 27<sup>th<\/sup> 2012<\/li>\n<\/ul>\n<p><strong>My Come Up Story<\/strong><\/p>\n<ul>\n<li><strong>Educational background?<\/strong> I have a B.Sc (Ed.) in Economics from Tai Solarin University of Education.<\/li>\n<li><strong>Are you self-taught or did you study fashion design?<\/strong> I am not into fashion designing but am into Shoe designing which makes me a Shoe maker or should i say a \u201cSole maker\u201d .<\/li>\n<li><strong>What sparked your interest in fashion? Describe the journey of creating your first piece?<\/strong> It was just like child\u2019s play when I\u2019ll buy a slippers from a shop and after a week or so I find out I have to get a shoe maker to mend and all that. Then one day I had to look internally at this slippers the way it was being made and all and then I opened it and saw there wasn\u2019t really anything special to making it then I asked a few shoe makers around my area where I could source for materials then they mentioned Way street in Mushin there and then the Journey began.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-802\" src=\"https:\/\/skillpatron.com\/magazine\/wp-content\/uploads\/2016\/10\/Basket-tassels-by-E.iinitials.jpg\" alt=\"E.I INITIALS. Real Luxury Is Understanding Quality.\" width=\"360\" height=\"480\" \/><\/p>\n<ul>\n<li><strong>How did you start believing in your own work and talent?<\/strong> What made you take fashion more seriously and make a career out of it? Will I call it fashion? Not sure but what inspired me was the love for shoes. I just believed I can make a difference in the shoe making industry and I felt why not start to do something yourself and create something unique and different. Although am yet to do that.<\/li>\n<li><strong>What is the biggest lesson that you have learned since you started your company?<\/strong> Company is still growing but what I have learnt is that for you to succeed, you have to make moves by yourself and not allow people make the moves for you.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-803\" src=\"https:\/\/skillpatron.com\/magazine\/wp-content\/uploads\/2016\/10\/e.iinitials-sandals.jpg\" alt=\"E.I INITIALS. Real Luxury Is Understanding Quality.\" width=\"550\" height=\"550\" \/><\/p>\n<ul>\n<li><strong>Breaking into the fashion industry isn\u2019t an easy feat.<\/strong> What advice would you give to up-and-coming designers? Marketing tips? Make use of the social media it helps a lot and also make your stuff yourself you know so when you see a fault or mistake and you are being told you can adjust quickly and also speedily. I would also advice that working fast to deliver also is a plus when it comes to delivery for clients.<\/li>\n<li><strong>Do you recall any embarrassing moments you had during your come up?<\/strong> Well yes. So many negative talks about how bad my shoes were and tacky lol.. I first started making slippers before I graduated into making shoes and sneakers.<\/li>\n<li><strong>Tell us about a time you were faced with insurmountable odds, yet persevered to overcome.<\/strong> I just held on and am still holding on tight. I never gave up and never will. Am strong like that.<\/li>\n<\/ul>\n<p><strong>My Daily Behind the Scenes<\/strong><\/p>\n<ul>\n<li><strong>What is your typical week day and weekend like? What do you do when not working?<\/strong> Well I tend to work smart not hard. When am not working am either on my PS4 or sleeping or hanging out with close friends or family.<\/li>\n<li><strong>Where do you find your inspiration?<\/strong> My hands. From the first day I opened my slippers to see what was really making it cut all the time.<\/li>\n<li><strong>How did you initially source materials and manufacturers?<\/strong> I go to the market to buy them and I have a few marketers who sell good stuff. When they are around I get phone calls to come and buy or probably come look at the stocks they have.<\/li>\n<li><strong>How do you produce and distribute your designs?<\/strong> I produce mainly and strictly by order. I distribute my designs through the help of social media that is showcasing them for the world to see.<\/li>\n<li><strong>Once you have the product, how do you get the word out?<\/strong> All I do is broadcast like I said via social media.<\/li>\n<li><strong>Do you scope out the competition, or are you so tailored in your aesthetics that it isn\u2019t necessary?<\/strong> I just do my thing and look at nobody.<\/li>\n<li><strong>What songs do you listen to that psyches you up and makes you feel strong? <\/strong>It\u2019s nothing by reminisce ft vector<\/li>\n<li><strong>What is one thing you do when you&#8217;re feeling stuck creatively?<\/strong> I just leave what am doing and relax my brain with food or something else.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>My Now, My Future<\/strong><\/p>\n<ul>\n<li><strong>What would you like to achieve before the end of 2016?<\/strong> Bigger brand and create my own stand in this country first before I start to think internationally.<\/li>\n<li><strong>What is the most meaningful project you have done?<\/strong> What would your dream project be? Am still working on it.<\/li>\n<li><strong>What&#8217;s one dream you&#8217;ve achieved that you&#8217;re most proud of and why?<\/strong> I have a hand work and it pays bills.<\/li>\n<li><strong>Name a charity you are passionate about &amp; explain why it matters to you. How do you show your support?<\/strong> I just do what I can when I can.<\/li>\n<li><strong>If you could go back in time, what advice would you give to your teenage self?<\/strong>To know more things I didn\u2019t know back then that I know now.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you recall any embarrassing moments you had during your come up? Well yes. So many negative talks about how bad my shoes were and tacky lol.. I first started making slippers before I graduated into making shoes and sneakers. Interview Questions: Brand Profile Name:\u00a0Ejimofor Ifeanyi Current title\/ company? What\u2019s your motto? E.\u00a0I INITIALS. Real [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5],"tags":[89,88],"class_list":["post-572","post","type-post","status-publish","format-standard","hentry","category-interviews","category-featured-businesses","tag-e-i-initials","tag-ejimofor-ifeanyi"],"_links":{"self":[{"href":"https:\/\/skillpatron.com\/magazine\/wp-json\/wp\/v2\/posts\/572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skillpatron.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skillpatron.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skillpatron.com\/magazine\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/skillpatron.com\/magazine\/wp-json\/wp\/v2\/comments?post=572"}],"version-history":[{"count":4,"href":"https:\/\/skillpatron.com\/magazine\/wp-json\/wp\/v2\/posts\/572\/revisions"}],"predecessor-version":[{"id":832,"href":"https:\/\/skillpatron.com\/magazine\/wp-json\/wp\/v2\/posts\/572\/revisions\/832"}],"wp:attachment":[{"href":"https:\/\/skillpatron.com\/magazine\/wp-json\/wp\/v2\/media?parent=572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skillpatron.com\/magazine\/wp-json\/wp\/v2\/categories?post=572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skillpatron.com\/magazine\/wp-json\/wp\/v2\/tags?post=572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}