Campus Activation in Universities
Diverse brands are using campus activation to build popularity and give students an experience that will make them feel a real personal connection to the brand.
Do you ever notice when you go to buy a popular brand’s product, have you ever stopped to ask yourself ‘how did I get to trust and admire this brand?
The general public is not aware of a product once it is first manufactured and released into the market.
With the use of consumer marketing channels such as memorable ad campaign, experiential marketing, viral growth and consumer participation strategies, campus activation, brand’s visibility and sales will certainly shoot up.
Simply put, campus brand activation is the process of making a brand well known and loved by the student community. Campus activation is very crucial in building a positive perception and achieving the much desired goal of awareness.
To achieve this, the brand has to figure out its brand position and a few features that distinguish it from amongst their competition in a crowded marketplace. It must find a way to reach and create a real emotional engagement in order to attain and achieve customer loyalty.
In order to inspire demand for a particular brand, it must tap into the students’ passion using creative ideas and strategies. One factor to also keep in mind is timing, as it plays an important role in connecting students at the right time and the right spot so that they become motivated users and fan of the brand.
Using strategies such as in person experience can lead to the students starting to believe in the brand and what it stands for and this puts them on the path of purchase.
On a larger scale, these are factors your promotional strategies can be measured by:
- The number of audience your campaign is targeted to reach.
- Is your campaign strategy relevant to your brand’s message and core values?
- ROI: Can your benefits be measured against your cost?
- Will the campaign give the brand any sizeable benefit in the long run?
- Will the campaign integrate with other types of marketing campaign that the brand may run afterwards?
- Does the brand have any Unique Selling Point (USP) that the students will respond to?
We at CityMarketing specializes in campus activation services that are designed to grab the attention of students across the country, challenge perceptions and influence their buying behavior.
Use CityMarketing to grow your number of walk-in customers, online orders, inbound phone calls, email & social media enquiries – by faultlessly executing street marketing activation campaigns using smart promo girls on skates; leaflet distribution; newspaper inserts; eCommerce; Google search advertising; social media marketing; BRT bus/keke fleet advertising & roadshows in the busiest hangout spots, traffic routes, markets, malls, hotels, schools, mosques & churches all over Nigeria.
Call us today on +2341-448-9249 or 090-8499-9920.