Advertising Methods to Boost Your Business
You will agree that advertising has evolved over the years into a vastly complex form of communication. Different ways exists by which a business can get their messages across to its consumers. The advertisers in question have a vast array of choices at their disposal.
Advertising on the Internet provides many of these options with the advent of branded viral videos, banners, sponsored websites, branded chat rooms, advertorials and so much more.
Below are a few examples of what is obtainable for your media arsenal:
- Online Advertising
Any advertising found on the internet is classified as online advertising. More so, advertising can be seen on pages of different websites you visit because they are the primary revenue driver of the internet. Native advertising is another avenue of online advertising and it is the digital variation of the old print advertorials and sponsored content. In respect to this, many digital marketing strategies including placing ads on popular websites and social media sites exists.
- Google Adwords and Adsense
Google Adwords allow businesses to bid on the placement of an advert on Google’s search engine results page. This is done by using keywords or common search terms so that searches that are related to the business and their products and services appear in the search results. For instance, a business that advertises real estate will show up in any search queries for real estate services. The company then pays Google if the ad is clicked on and that is the reason it is called cost per click basis.
On the other hand, Adsense from Google allows a business to hos ads on their websites from Google to generate revenue for the site. If a business is looking to advertise, it can enroll in Adsense and Google through its algorithms which will match the ad to various websites with related content or search parameters. Consequently, businesses can reach larger audience through Google’s placement of advertisements. Advertisements are placed on other websites to produce clicks and website traffic by Google.
- LinkedIn Advertising
Businesses can create a business page and post content, videos, products offerings on their page as a way of reaching the millions of LinkedIn users. This page can be an extension of a company’s website and drive traffic to the site through links in the content. Furthermore, workers of the company can establish LinkedIn pages with similar content that can contain links to the company’s website and product offerings.
Businesses can also place ads on LinkedIn that can be targeted to particular traits or demographics of LinkedIn users. For instance, a business may want to advertise to people that work in the field of education, such adverts can be placed to target only LinkedIn users that work in the teaching industry or have an education degree. Members of LinkedIn belong to several groups like cryptocurrency groups, law groups and technology groups therefore, ads can be targeted to any specific group depending on the service you are offering.
Social media site like Facebook and Twitter such programs too like that of Google and LinkedIn. An important thing to do before you place your advertising on any of the digital platforms is to carry out your research to find out who your target market that will purchase your product or service before placing such ad.
- Mobile Advertising/ Cell Phone
Mobile phones, ipads and other electronic devices with internet connectivity are a dominating force in the digital advertising space. The trends in mobile advertising involve the major use of social media such as Instagram, Twitter, LinkedIn, Snapchat and Facebook. This advertising is similar to online advertising and is increasingly gaining importance as a method of reaching new customers.
- Print Advertising
People believe that print advertising was once a huge driver of sales but it is really one of the primary ways to get to consumers. One thing that is certain about advertising is that being unique and different is good. Consumers are most likely to tire of digital pop-up ads faster than they will of print advertising. This makes print a beautiful option also because of the tactile feeling and the permanence it provides once on paper. This advertising can be categorized into three folds:
Print advertising can be termed a periodical advertising if it comes out in any of these at regular intervals such as in magazines, newspapers or the likes. For a long period of time, this type of advertising has been considered gold standard for advertisers and their clients.
Having your advert on the center spread of any big magazine or at the back cover of a newspaper meant millions of people will see the message.
2. Flyers, Brochures, Leaflets, Handouts and Point-of-sale Advertising
Even though some of these media can be placed within pages of newspaper and magazines, it is most often treated as a separate entity. This is because they have less chances of been seen. They are either placed on a counter or customer service desk to a glossy car brochure, these print media offer a more intimate and long-form way of engaging the consumer. So you should use this approach when you have more information you can box into a print Ad.
3. Direct Mail Advertising
Any of the two techniques aforementioned can be incorporated into direct mail. This simply means that your printed pieces are mailed directly to the targeted consumers. It is one technique that has come to stay but has been abused by inferior marketing agencies that have turned the craft into junk mail. Though if creatively and intelligently conceived and executed, it can be a fantastic approach to engage the consumers. It should never be ruled out.
- Guerrilla Advertising
This form of advertising has been prominent for years, known also as ambient media, Guerrilla advertising or marketing is a broadly used term for anything unconventional and usually invites the audience to take part or interact with the piece in some way. The timing as well as the location is important factor to consider when engaging in this form of advertising. The guiding forces behind this form of advertising are creative ideas as well as innovation and not necessarily a large budget.
All you need most times is to ask for forgiveness rather than permission with these campaigns because they will spread via word of mouth and of course, social media.
- Broadcast Advertising
Radio and television fall under this form of mass-market form of communication. It is the most dominant way to reach a large number of consumers. It has suffered from the popularity of ad-skipping technology but it is still an effective way to reach millions of people especially the older generation of consumers.
- Outdoor Advertising
This out-of-home advertising is a broad term to describe any type of advertising that reaches consumers when they are away from home. This could be billboards, bus shelter posters, fly posters.
- Product Placement Advertising
This is the promotion of branded goods and services within the context of a show or movie other than as an explicit advertising.
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