Situation
Café Neo runs’ arguably the fastest growing coffee chains in Nigeria, with over a dozen outlets in Lagos. Café Neo is expanding very quickly and offers a high quality menu of coffee in addition to branding itself as the city’s goto spot where you go to get away from the bad habits and distractions of your home office. It’s where you go to get your creativity flowing and to get some work done.
Task
Café Neo seeks to improve its order patterns and therefore needed a provider that could deliver their promotional activity on specific days. SkillPatron’s City Marketing (Flyer & Leaflet Distribution unit) will set up a bespoke distribution schedule focusing on each outlets catchment ensuring only key areas are targeted. The campaigns will be delivered preferably on a Monday, Wednesday & Friday to maximize response for Café Neo.
By the end of the first campaign for the Isaac John GRA outlet, we are confident Café Neo will be able to replicate this increase in sales across all of their stores with response figures reviewed week on week. The pre-set schedule means that campaigns can be managed simply and easily by both the client and SkillPatron’s City Marketing Unit.
Action
After discussing their requirements, a flyer drop including a restaurant vouchers was designed to drive and measure sales. SkillPatron were able target households with a medium household income, high percentage of households within the Cafe Neo’s target age bracket, as well as families with children. SkillPatron were also able to organise the printing of their shirts and Z-Cards which made things a lot easier as they handled the whole process from start to finish.
Need help with your marketing? Reach us today on 09024000661 or hello@skillpatron.com. We are waiting to hear from you!
